Context and Challenge
In 2014, Yoni Ashurov, president of MWR Life, a leading multi-level marketing company, faced a critical juncture. His business’s growth and efficiency were hampered by outdated commission generation processes, compounded by challenges such as changes in rank rules, complexities in recurring billing, and marked operational inconsistencies. These issues severely limited the company’s expansion, confining it to the city of Aventura, Florida, and its vicinity.
Diagnosis and Strategy
Our team thoroughly studied MWR Life’s compensation plan and analyzed over 50 varied compensation plans to ensure a comprehensive understanding of the business model and customer needs. This deep dive allowed us to pinpoint precise solutions to prepare MWR Life for unprecedented scalability.
Innovative Solutions Implemented
We transformed the operational core of MWR Life with the development of:
- An advanced module for rank management.
- Real-time commission generation, eliminating the previous weekly and monthly cycles.
- An efficient module for billing rules management.
- Integration with multiple payment gateways and commission payment systems.
- Implementation of SMS and mass email notifications to improve communication.
Results and Expansion
This foundational business transformation propelled MWR Life towards sustained growth in the United States and facilitated its evolution into an international business model, expanding to over 80 countries. The company achieved a fundamental transformation that catapulted its operation, efficiency, and global reach.
This case study is crucial for business leaders, and entrepreneurs focused on overcoming technological and operational limitations to scale their businesses to international levels. It reflects how a deep understanding of specific challenges and the implementation of tailored technological solutions can result in exponential growth and a strong global presence.
Technology used
- ASP.NET MVC
- Rest API
- MSSQL
- JQuery
- HTML5
- Boostrap
- CSS